• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• +6pts

  ROAS uplift, while maintaining the same level of TikTok media investment

• +50%

  increase in Value-Based Optimization campaigns

• +6%

  D7 ROAS increased from 20% to 26%

Increasing D7 ROAS with a combined Value-Based Optimization strategy

• +31%

  ad recall

• 1.97

  incremental ROAS

• +9%

  incremental purchases

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.

• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 650K+

  total post views

• 3.6K+

  TikTok followers

• $449K

  revenue

Partnering with Young With Solutions to launch and scale their presence on TikTok Shop

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 22.7M

  Video views of #sailingwithvirgin

• 696%

  Increase in TikTok-referred traffic to website

• 1,103

  Participating creators

Bringing 1,000 creators "on board" to create a cultural moment